People Matter
Keith Deaven
Keith is our CEO and co-founder of Mediabarn. Keith has led Mediabarn over 15 successful years.
Mediabarn’s longevity can be attributed to the fine-tuning of an innovative business model which combines the benefits of a user experience research practice, creative agency, and placement services firm under one roof.
Jason Pentecost
Jason heads up the research arm of Mediabarn. As Principal and Co-Founder of Mediabarn, clients and associates rely heavily on Jason for his breadth of interactive experience and his keen perception of where the industry is heading. He works closely with our key clients and is never too far from anything that goes on at the ‘barn. Jason is also Mediabarn’s photographer.
Heather Gay (Nam)
Heather brings over 15 years of research management experience to Mediabarn. She has a special ability to look at a situation through the eyes of a target audience, especially consumers. Her enthusiasm, coupled with the confidence of a seasoned researcher, makes projects run smoothly.

Alicia Castillo
Alicia is the operational anchor of our facility. She ensures every research day runs seamlessly — from preparing the space to creating a welcoming, professional front office experience for our clients and guests. Alicia brings both precision and hospitality to everything she touches. Alicia also manages some of our most challenging participant recruiting projects.




